7 Strategies for Marketing in a Downturn
by tgagoIn this article Guy Maser offers seven tips for successfully marketing during an economic downturn. Marketers can no longer rely on the same old marketing strategies that have worked for them in past. As Maser says, “Doing the same things in an uncertain economic environment and expecting the same results is, at worst, a definition of marketing insanity. At best it is a flawed strategy.”
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CONTINUE READING THIS ARTICLE »7 Tips for Higher Conversion Rates
by tgagoIn an industry as competitive as the online travel industry it is important to make sure you are doing all you can to maximize the effectiveness of your marketing campaigns. In this article Jack Abbott explores 7 simple tips that can help improve conversion rates for your online marketing.
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CONTINUE READING THIS ARTICLE »Online Ad Budgets: What You Need to Know
by tgagoHospitality eBusiness Strategies has released their second annual Benchmark Survey on Hotel Internet Marketing Budget Planning and Best Practices. This survey details the results from all areas of the hospitality industry including mid-scale and luxury franchised properties, resorts, boutique hotels, upscale hotels, budget, major brands and more. This is an in-depth analysis of the trends in the hospitality industry and where funds will be allocated for 2008.
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CONTINUE READING THIS ARTICLE »What Does Travel 2.0 Mean for You?
by tgagoMany of our clients have been asking me about current and future trends in the online travel industry. If you have been to any travel or marketing conferences or conventions lately or spent any time online reviewing online hospitality marketing websites, you have probably heard the terms web 2.0 and, more recently, travel 2.0. While these terms are thrown around quite a bit, most of the people I have spoken with don’t have a true understanding of what they mean. So to help clear things up and keep you up to speed, I would like to share an article from Highland Business Research’s blog with you. It explains both of the terms mentioned above and discusses the influence and impact these have on the travel industry.
To read the article click here: Highland Business Research’s Blog
CONTINUE READING THIS ARTICLE »Search Engines: A Means to an End?
by rcbaileyWelcome to the first of many posts where I will share insider information about the resort and lodge market. I will share my expertise on how the latest web trends are changing the face of our industry and what to do about it.
Louise Story from the New York Times wrote an article in late 2007 giving thousands of resort and lodge properties a ray of hope. She offers insights on how and where to establish your marketing dollars online. Her exclusive interview with Brian McAndrews, the new leader in charge of Microsoft’s advertising strategy, confirms a thought I have believed for years. Mr. McAndrews contends:
“Google gets all the credit, and in fact, you might have just gone to Google to type in the U.R.L.”
Mr. McAndrews stresses that it’s important to realize that people often search for companies’ names after seeing their ads somewhere else. These insights, from one of the world’s top three search engine advertising strategists, are noteworthy. Therefore, to achieve effective online advertising results, it’s important to utilize niche portals instead of solely relying on search engine marketing.
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