7 Strategies for Marketing in a Downturn

by Troy Gago

In this article Guy Maser offers seven tips for successfully marketing during an economic downturn. Marketers can no longer rely on the same old marketing strategies that have worked for them in past. As Maser says, “Doing the same things in an uncertain economic environment and expecting the same results is, at worst, a definition of marketing insanity. At best it is a flawed strategy.”

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06.09.08   PERMALINK   (COMMENTS: 0)   JUMP TO MOST RECENT COMMENT

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